THREAD SPUN - ELEVATED RETAIL in LEUCADIA
THREAD SPUN
As Social Media Manager for Thread Spun, I help position the brand as more than a retail shop but as a values-driven community. Grounded in ethical and sustainable practices, Thread Spun partners with global artisans and organizations that support human rights, fair wages, and environmental protection. I create and manage content across TikTok and Instagram, using light, trend-driven, and organic video storytelling on TikTok to build reach and relatability, while leveraging Instagram to spotlight the voices behind the brand through new partnerships, in-store events, and outfit-focused content. Since taking over Thread Spun’s Instagram, content has generated over 350K views and continues to grow, and in just two months of managing TikTok, the account saw a 222% increase in followers. My work focuses on authentic storytelling that not only drives engagement online, but brings people through the door in real life.
222% increase in TikTok followers
168.6% rise in INSTAGRAM views
mic’d up Outfit of the day
For Threadspun Boutique, I began creating content that felt natural, engaging, and reflective of the shop’s personality. One series I started is called Mic’d Up Outfit of the Day, where I style pieces from the store while capturing candid commentary throughout the process. It’s a fun way to highlight new arrivals while also creating opportunities to collaborate with the brands we carry in-store. Adding the “mic’d up” element gives a creative twist to a typical outfit video, bringing in humor and personality that helps drive engagement and makes the content feel more authentic and relatable.
Sneak peek into the shop!
I have found there is no better way to drive traffic towards the shop than to showcase what we have to offer! I started creating content that highlighted the little aspects that make Thread Spun so unique and whimsy! This is a video I posted to the Thread Spun TikTok and it received over 50 saves on the video which shows that the video resonated with people.
WHat’s the process?
Step 1: Brand & Goal Alignment
We meet to discuss your brand, clarify your goals for social media, and define the metrics that will measure success.
Step 2: Creative Direction & Content Planning
We establish a visual and content style that fits your brand, then build a clear, strategic social calendar.
Step 3: Reporting & Optimization
Each month, you receive a performance report outlining results. We review what’s working, what isn’t, and refine the strategy to ensure continued growth.
