THREAD SPUN - ELEVATED RETAIL in LEUCADIA
THREAD SPUN
As Social Media Manager for Thread Spun, I help position the brand as more than a retail shop but as a values-driven community. Grounded in ethical and sustainable practices, Thread Spun partners with global artisans and organizations that support human rights, fair wages, and environmental protection. I create and manage content across TikTok and Instagram, using light, trend-driven, and organic video storytelling on TikTok to build reach and relatability, while leveraging Instagram to spotlight the voices behind the brand through new partnerships, in-store events, and outfit-focused content. Since taking over Thread Spun’s Instagram, content has generated over 350K views and continues to grow, and in just two months of managing TikTok, the account saw a 222% increase in followers. My work focuses on authentic storytelling that not only drives engagement online, but brings people through the door in real life.
222% increase in TikTok followers
168.6% rise in INSTAGRAM views
For Threadspun Boutique, I began creating content that felt natural, engaging, and reflective of the shop’s personality. One series I started is called Mic’d Up Outfit of the Day, where I style pieces from the store while capturing candid commentary throughout the process. It’s a fun way to highlight new arrivals while also creating opportunities to collaborate with the brands we carry in-store. Adding the “mic’d up” element gives a creative twist to a typical outfit video, bringing in humor and personality that helps drive engagement and makes the content feel more authentic and relatable.
Sneak peek into the shop!
mic’d up Outfit of the day
WHat’s the process?
Step 1: Brand & Goal Alignment
We meet to discuss your brand, clarify your goals for social media, and define the metrics that will measure success.
Step 2: Creative Direction & Content Planning
We establish a visual and content style that fits your brand, then build a clear, strategic social calendar.
Step 3: Reporting & Optimization
Each month, you receive a performance report outlining results. We review what’s working, what isn’t, and refine the strategy to ensure continued growth.