San Diego’s Premier cycling & fitness studio
VERVE
At VERVE Studios, I serve as the Social Media Marketing & Sales Specialist, leading high-touch sales outreach that converts leads into committed members while executing content-driven marketing that reflects the studio’s energy, culture, and values. I capture and produce original content that highlights real client results, the experience of a VERVE class, and the instructors and team who shape its unmatched community. Since stepping into this role, I’ve contributed to a 114.8% increase in Instagram reach. The account now sits at 6,100+ followers with 280,747 total views and growing—demonstrating consistent gains in engagement and brand exposure. My strategy centers on creating organic, compelling content that speaks truthfully to the brand’s mission and resonates with both prospective and current members, driving measurable growth in both community and conversions.
114.8% increase in instagram reach
110.3% rise in INSTAGRAM views
Member spotlights!
Creating organic and authentic content is always at the forefront of my mind when working with a client. At VERVE, we found value in highlighting members and more specifically how VERVE has had a direct impact on them. It is also a great way to foster a community that cares and wants the best for themselves as well as those around them!
ORGANIC & Authentic content
This example highlights a behind-the-scenes look at the strategy behind creating content. By sharing the process, viewers feel involved rather than just seeing the final result, giving them a more authentic look at the people and intention behind the brand. It also shows that this type of content doesn’t always have to be serious—adding a comedic element keeps it engaging and encourages viewers to keep watching. Blending transparency with a light, relatable tone helps build trust and allows audiences to get to know the brand from the inside out.
WHat’s the process?
Step 1: Brand & Goal Alignment
We meet to discuss your brand, clarify your goals for social media, and define the metrics that will measure success.
Step 2: Creative Direction & Content Planning
We establish a visual and content style that fits your brand, then build a clear, strategic social calendar.
Step 3: Reporting & Optimization
Each month, you receive a performance report outlining results. We review what’s working, what isn’t, and refine the strategy to ensure continued growth.
